21 апреля 2009 в 07:04
Как закрытый алгоритм может серьезно ударить по имиджу компании
Amazon failed in a big way on Easter weekend. As the largest bookstore in the world, if a book does not appear in its lists or its search results, the book practically disappears. The event now known as #AmazonFail involves a great cast of charactersbooks, metadata, sex, search results, traditionally disenfranchised groups, a possible hacker, the Kindle, the absence of institutional response, and the emergence of Twitter for sharing information very quickly on a massive scale. The ways Amazon failed are many. It did not have a clear policy on adult content, although there is evidence that it deals with those materials in special ways. It placed too great a reliance on metadata and automation. The database and publications architecture needs checks and sign-offs. Its communications to its customers, authors, and the media were deeply insufficient.